Just Like Tiktok: Instagram has announced a design shift

The CEO of the social network announced a change that will soon reach all users, and will make the app even more similar to the Chinese competitor Tiktok. According to him, the goal is to “put the video in the center”

Instagram CEO, Moral Man, announced yesterday (Tuesday) a design change – which will make the social network even more similar to its big competitor, Tiktok. According to the CEO of Instagram, the goal is to “put the video even more at the center.”

However, a spokeswoman for the parent company Meta told TheVerge that still images will also appear on full screen, and not just reels and videos. In addition, even though the story bar does not appear in the image posted on Twitter, it will still be accessible at the top of the screen as soon as the user starts scrolling.

What else are we expected to see? Instagram is concentrating all its efforts on video, and according to a leak published last week, users will be able to post reels of up to 90 seconds in length – instead of 60 seconds today. Another comprehensive measure that the social network strives for is a paid subscription service, which will have exclusive access to the content creators’ publications.

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