Porsche held its annual press conference last Friday (18.03) at which they presented their business results for 2021 as well as their strategic plan for 2030.
2021 was a record year for Porsche thanks to the dedication of 301,915 vehicles, the first time in the company’s history that it has crossed the sales threshold of 300,000 vehicles per year. The McCann was the best-selling model of Porsche with 88,362 units, the Cayenne in second place with 83,071 units, the electric taker recorded a dedication of 41,296 units, more than the 38,464 units registered for the Porsche 911 (a record in itself for the model), the Panamera achieved 30,220 customers and the pair 718 recorded 20,502 units.
Porsche’s plug-in and power models currently account for 40% of the company’s total sales and by 2030 Porsche expects that 80% of the company’s sales will be of electric vehicles. Porsche’s electric model range currently includes only the Tyken and the Tyken Cross Turismo, but as early as next year this range will increase with the introduction of the electric McCann EV which will be based on the new PPE platform developed jointly with Audi which will introduce the corresponding Q6 e-tron.
In 2025 Porsche wants to market the next generation of the 718’s main engine models with electric propulsion only. The current generation of the Boxster and Cayman (982) was introduced back in 2016 so the question is whether Porsche will introduce a new generation of models with internal combustion engines even before it introduces the electric versions of the models? What is certain is that the 718 electric models will be based on a dedicated platform since according to Porsche “this is too big an issue to make use of the internal combustion models platform”.
A certain trailer for the Porsche model introduced last year with the Mission R concept and one of the challenges in designing the model is Porsche’s desire to maintain the character of a sports car with a central engine – reducing the tendency of the weight to one of the axles/sides when braking or turning. With an internal combustion engine, it is relatively light since the engine, which is the heaviest vehicle, is installed in the center of the vehicle (behind the driver) but an electric vehicle has a large and very heavy “fuel tank” – the battery. To overcome this, Porsche plans to use a new generation of batteries with a higher energy density per kilogram and a special design (e-core) of the battery case so that it will be possible to copy the design of the center of gravity of a vehicle with a central engine. The subject of the high weight of an electric propulsion system and weight, it is the biggest enemy of a vehicle that should feel “light-footed” and happy to change direction.
To support its customers who will make the transition to electric propulsion, Porsche plans to deploy its own private charging network, initially in Europe but later also in the US and China.
Porsche ended 2021 with revenues of 33.1 billion euros from the car sales business and an operating profit of 5.3 billion euros, an operating return on sales of 16% is something most car manufacturers can only envy. This is not something new at Porsche, the company specializes in increasing its customers’ order invoice.